A recent Android beta build (v1.2025.329) leak indicates OpenAI is preparing ads inside ChatGPT, potentially redefining funding for the world’s most popular AI assistant. Software engineer Tibor Blaho discovered code references to an “ads feature” including “search ad,” “search ads carousel,” and “bazaar content,” signaling internal testing of ad formats.[web:323][web:333]
Leaked Ad Formats and Implementation
- Single sponsored slot positioned near query responses
- Scrollable carousel displaying multiple advertisers
- Marketplace-style “bazaar content” tiles for partner offers
Ads likely target commercial queries like product comparisons, travel planning, or local services, appearing alongside editorial summaries with clear labeling to distinguish sponsored from generated content.[web:328]
OpenAI’s Monetization Shift
OpenAI relies on ChatGPT Plus subscriptions and API licensing amid rising inference costs. With 100+ million weekly users, ads create a third revenue stream without free tier price hikes. Competitors validate the model: Microsoft Copilot shows sponsored links, Perplexity displays sponsored results, Google tests AI Overview ads.[web:323]
Trust and Regulatory Challenges
Conversational ads risk neutrality expectations. U.S. regulators require clear native ad labeling; EU Digital Services Act mandates targeting transparency. Model errors boosting advertiser claims trigger liability concerns, necessitating robust disclosures and advertiser accountability.[web:333]
Expected Rollout Strategy
- Free tier testing with response block disclosures
- Ad-free experience for ChatGPT Plus subscribers
- Limits on ad density and controversial categories
- Focus on high-intent search/browsing contexts
No user-facing ads appear yet, but infrastructure confirms preparation. High-intent queries attract advertisers while demanding user clarity as ChatGPT converges with search-style monetization.[web:326][web:328]
