Apple is embracing the holiday season with several festive updates and special features in its ecosystem. The company has refreshed both its physical stores and digital experiences, creating a more immersive and holiday-themed shopping environment.
Apple Store App Holiday Features
Apple has recently updated its Apple Store app, which now features a new Liquid Glass-inspired icon and support for the innovative Liquid Glass design, introduced across iOS 26 and other platforms this year. Notably, it includes a holiday-themed Easter egg: by searching for “Let it Snow” in the app’s search bar, users can enjoy a snow effect overlay while browsing, adding a Christmas vibe to their shopping experience. This Easter egg enhances the holiday spirit but is exclusive to the iPhone app and not available in the browser.
Physical Store Decorations
Apart from the app, physical Apple stores are also dressed with holiday materials, aligning the retail experience with the festive season. This tradition helps Apple create a holiday atmosphere that complements its digital updates.
Return Policy Adjustments
In line with holiday shopping patterns, Apple has extended its return window for eligible products purchased through the Apple Store Online from November 12, 2025, to December 25, 2025. These products can now be returned by January 8, 2026, providing customers with more flexibility during the gift-giving season. However, this extension excludes carrier-financed iPhones, which adhere to the standard 14-day return policy.
Additional Holiday Planning Tools
For consumers seeking holiday planning and calendar integration, Apple offers various apps. The Holiday Calendar 2025 and National Holiday Today apps include features like holiday reminders, fun facts, and calendar synchronization, enhancing holiday preparation. The AllWorld Holiday Calendar provides a global view of holidays and observances, which can be customized and integrated into personal schedules.
Summary
Overall, Apple is actively creating a festive shopping environment both offline and online, with visual enhancements, a special Easter egg, and a more flexible return policy, making the season convenient and fun for customers.
