If your TikTok For You page feels overwhelmed by AI-generated clips, TikTok is rolling out new tools to help. The platform is testing expanded AI content preferences, introducing a “Manage topics” feature, and strengthening its labeling system with invisible watermarks designed to track synthetic media across uploads and edits.
TikTok reports that over a billion videos—both human- and AI-created—have already been uploaded. These new controls are intended to give users more say over how often AI-generated content appears, while still supporting those who enjoy creative AI tools like OpenAI’s Sora and Google’s Veo.
How to See Fewer AI-Generated Videos
To reduce the number of AI clips in your For You feed, open TikTok and go to Settings > Content preferences > Manage topics. At the top of the list, you’ll find a new AI content preference with a five-step scale: two options to decrease AI content, a middle “standard” setting, and two options to increase it. Selecting the “Less” options will signal your preference for fewer AI-generated videos.
Keep in mind, this is a signal, not a strict filter. You may still see AI content—especially from accounts you follow or trending videos. TikTok’s goal is to let you fine-tune your feed, not eliminate entire categories.
This feature is still in testing, so not all users will see it immediately. Expect a short adjustment period as TikTok’s algorithm adapts to your new preferences and recent activity.
What Invisible Watermarks Mean for TikTok Videos
TikTok already uses C2PA Content Credentials, an industry standard that tags media with metadata about its creation or modification by AI. However, this metadata can be stripped away during downloads, edits, or re-uploads.
Invisible watermarks are designed to address this issue. They embed subtle signals into the pixels or audio of a video, which can be detected by algorithmic systems even after compression or some manual edits. TikTok will apply these watermarks to content it believes is AI-generated, helping other platforms and users identify synthetic media, regardless of its source—whether it’s Sora, Veo, or another tool.
No watermark is foolproof, and major transformations can weaken detection. Still, combining invisible signals with visible labels and C2PA credentials strengthens the chain of custody for short-form video.
Why TikTok Is Moving Now
Generative video has surged in popularity, with creators using AI for skits, product demos, and hyperreal edits. At the same time, spam accounts churn out low-effort “AI slop” to boost views. Platforms are working to balance creative experimentation with user control and authenticity.
Media researchers and consumer advocates warn that synthetic media can distort information ecosystems. Pew Research Center polls show growing public concern about AI-altered images, and newsroom watchdogs report that younger audiences are increasingly attentive to news on video platforms. Transparent disclosure can help build trust without stifling innovation.
Will This Fix the For You Page Experience?
Think of the AI preference as a volume knob, not a mute button. It adjusts the ranking of AI content, but your watch time, replays, and shares still influence what you see. If you regularly watch AI clips to the end, the algorithm may still prioritize them, regardless of your preference setting.
Labeling is also key. TikTok can identify many AI clips, but it relies on creator disclosures and third-party signals. Undisclosed or heavily edited uploads may slip through. Digital watermarks and cross-platform provenance standards are meant to fill these gaps.
Pro Tips for a Better For You Feed
Start by setting AI content to “Less” in Manage topics. Supplement this with manual feedback: tap “Not Interested” on AI-heavy clips, unfollow accounts that post synthetic content you dislike, and follow creators whose work you value. This helps guide recommendations back toward human-made videos.
Explore other topics under Manage topics as well. If your feed is flooded with a certain category, nudging it down can free up space without completely excluding content you enjoy. This approach reduces AI reinforcement while preserving variety.
What This Means for Creators
Transparency is no longer optional. Using C2PA credentials and enabling platform labels can reduce audience friction and help your content reach the right viewers. Creators who use AI as part of a broader creative process should fare well, while those relying on low-quality automation may see diminishing returns as user controls and watermarking become stricter.
The Bottom Line
You don’t need to leave TikTok to escape “AI slop.” With a few setting adjustments, regular feedback, and clearer labeling from creators, you can restore balance to your For You page and enjoy a healthier mix of content.
